Paying for SEO/GEO Services

Some of it is SEO with a new label, and you can check: if the deliverables are backlinks, meta descriptions, and schema, you bought SEO. GEO (generative engine optimization, also sold as AEO) is worth paying for only when the provider names the buyer questions it will track, the platforms it will cover, the missing sources it has found, and the work it will do off your site to fix them. Keep the parts your team can reliably own and buy only the capability that is missing.

The articles below cover what providers charge, what they can and cannot promise, how to choose one that will do the work you need, and how to decide between in-house, software, and outside help.

Decide before you buy

1. Should You Hire an Agency for AI Visibility?An automotive service review shows why appearing in AI answers is only the start, and what an agency should take on after you buy monitoring software.
2. Who Should Own a GEO Program?Marketing can lead a GEO program, but should not have to deliver the work alone. Name one owner to run it, involve the teams the problem actually requires, and give budget and priority decisions to a senior leader.
3. How Much Do GEO Services Cost in 2026?In 2 public examples checked on July 29, 2026, managed GEO services started at $1,500 per month and extended to $10,000+ per month for different scopes. Compare responsibility before price.
4. What a GEO Provider Can and Cannot PromiseA GEO agency should recommend evidence-backed work, deliver the agreed scope, and measure whether it helped. Future AI recommendations remain a target, not a certain result.
5. Choose a GEO Provider That Will Do the Work You Need2 companies can both call themselves a GEO provider and still offer very different help.